@article{340280,
      author = {Klimchuk, Marianne Rosner. and Krasovec, Sandra A.},
      url = {http://library.usi.edu/record/340280},
      title = {Packaging design : successful product branding from  concept to shelf /},
      publisher = {J. Wiley & Sons,},
      recid = {340280},
      pages = {x, 262 p. :},
      address = {Hoboken, N.J. :},
      year = {2006},
}