Analytics at work : smarter decisions, better results / Thomas H. Davenport, Jeanne G. Harris, Robert Morison.
Davenport, Thomas H., 1954-; Harris, Jeanne G.; Morison, Robert.
2010
HD38.7 .D378 2010 (Mapit)
Available at General Collection

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Title Analytics at work : smarter decisions, better results / Thomas H. Davenport, Jeanne G. Harris, Robert Morison.
Author Davenport, Thomas H., 1954-
ISBN 9781422177693 (alk. paper)
1422177696 (alk. paper)
Imprint Boston, Mass. : Harvard Business Press, c2010.
Language English
Description xiii, 214 p. : ill. ; 25 cm.
Call Number HD38.7 .D378 2010
Dewey Decimal Classification 658.4/013
Summary "In their previous book, Competing on Analytics, Thomas H. Davenport and Jeanne G. Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with their gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk management, and profits." "Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations - one business decision at a time. The authors show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed." "Based on new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines a five-step model for deploying and succeeding with analytical initiatives."--BOOK JACKET.
Bibliography, etc. Note Includes bibliographical references and index.
Added Author Harris, Jeanne G.
Morison, Robert.
Record Appears in On-Campus Resources > Books
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What it means to put analytics to work
Data : the prerequisite for everything analytical
Enterprise : integrating across organizational silos
Leadership : the deciding DELTA factor
Targets : picking your spots for analytics
Analysts : managing scarce and valuable talent
Embed analytics in business processes
Build an analytical culture
Review your business comprehensively
Meeting challenges along the way
Toward more analytical decisions and better results.

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