Seizing the white space : business model innovation for growth and renewal / Mark W. Johnson.
Johnson, Mark W. (Mark William)
2010
HD2756 .J64 2010 (Mapit)
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Title Seizing the white space : business model innovation for growth and renewal / Mark W. Johnson.
Author Johnson, Mark W. (Mark William)
ISBN 9781422124819 (alk. paper)
1422124819 (alk. paper)
Imprint Boston, Mass. : Harvard Business Press, c2010.
Language English
Description xvii, 208 p. : ill. ; 25 cm.
Call Number HD2756 .J64 2010
Dewey Decimal Classification 658.4/063
Bibliography, etc. Note Includes bibliographical references and index.
Record Appears in On-Campus Resources > Books
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The white space and business model innovation
The four-box business model framework
The white space within : transforming existing markets
The white space beyond : creating new markets
The white space between : dealing with industry discontinuity
Designing a new business model
Implementing the model
Overcoming incumbent challenges.

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