How brands grow : what marketers don't know / Byron Sharp ; and the researchers of the Ehrenberg-Bass Institute.
2010
HF5415.1255 .S53 2010
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Title
How brands grow : what marketers don't know / Byron Sharp ; and the researchers of the Ehrenberg-Bass Institute.
Author
ISBN
9780195573565
0195573560
0195573560
Published
South Melbourne, Vic. ; New York : Oxford University Press, 2010.
Language
English
Description
xvii, 228 pages : illustrations ; 24 cm
Call Number
HF5415.1255 .S53 2010
Dewey Decimal Classification
658.827
Bibliography, etc. Note
Includes bibliographical references.
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