The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / Jeffrey L. Cruikshank and Arthur W. Schultz.

The orator and the entrepreneur
The Galveston hothouse
Success in Chicago
Salesmanship in print
Growing up, breaking down
The greatest copywriter
Orange juice and raisin bread
Fighting for Leo Frank
Into the tomato business
Saving baseball from itself
Venturing into politics
Electing a president
The damnedest job in the world
A family interlude
A defeat and two victories
Selling the unmentionable, and more
Retrenching and reshaping
Selling and unselling California
The downward spiral
Changing a life
Finding peace
The lasker legacy.