@article{342427,
      author = {Subramanian, Guhan.},
      url = {http://library.usi.edu/record/342427},
      title = {Negotiauctions : new dealmaking strategies for a  competitive marketplace /},
      publisher = {W.W. Norton & Co.,},
      abstract = {Today's increasingly competitive marketplace is filled  with business transactions that include elements of both  negotiations and auctions, yet the received wisdom on  deal-making treats these two mechanisms separately. Leading  dealmaking scholar Guhan Subramanian explores the  ubiquitous situation in which negotiators are "fighting on  two fronts"--across the table, of course, but also on the  same side of the table with known, unknown, or possible  competitors. Delving into case studies as diverse as buying  a house, haggling over the rights to the television show  Frasier, and selling "toxic" assets into the U.S.  government's bailout fund, Subramanian combines meticulous  research, field experience, and classroom-tested strategies  to create an indispensable guide for anyone involved in  buying or selling everything from cars to  corporations.--From publisher description.},
      recid = {342427},
      pages = {xviii, 236 p. :},
      address = {New York :},
      year = {2010},
}