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Campaigning to the new American electorate [electronic resource] : advertising to Latino voters / Marisa A. Abrajano.

Abrajano, Marisa, 1977-
2010
JK2281 .A26 2010eb
Available Online
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Title
Campaigning to the new American electorate [electronic resource] : advertising to Latino voters / Marisa A. Abrajano.
Author
Abrajano, Marisa, 1977-
ISBN
9780804774703 (electronic book)
9780804768955
9780804768962
Published
Stanford, Calif. : Stanford University Press, 2010.
Language
English
Description
1 online resource ( x, 198 pages) : illustrations
Call Number
JK2281 .A26 2010eb
Dewey Decimal Classification
324.70973
Note
Description based on print version record.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Available in Other Form
Campaigning to the new American electorate.
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Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Campaigning to a changing American electorate
A theory of information-based advertising
Campaigning to ethnic and racial minorities in the U.S.
Candidates' advertising strategies
Advertising effects on the Latino vote
The consequences of an information-based advertising strategy
The future of ethnically targeted campaigns
Epilogue : the 2008 campaigns.

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