TY  - BOOK
N2  - On any given day nearly half the world's population is wearing blue jeans. This is entirely extraordinary. Yet there has never been a serious attempt to understand the causes, nature and consequences of denim as 'the' global garment of our world. This book takes up that challenge with gusto. It gives clear, if surprising, explanations for why this is the case; challenging the accepted history of jeans and showing why the reasons cannot be commercial. While discussing the consequences of denim at the global level, the book consists of some exemplary studies by anthropologists of what blue jeans mean in a variety of local situations. These range from the discussion of hip-hop jeans in Germany, denim and sex in Milan through to the connection between denim and recycling in the US. But through all these intensively researched ethnographies of local denim we build our understanding of the most curious of all features of blue jeans - the rise of global denim.
AB  - On any given day nearly half the world's population is wearing blue jeans. This is entirely extraordinary. Yet there has never been a serious attempt to understand the causes, nature and consequences of denim as 'the' global garment of our world. This book takes up that challenge with gusto. It gives clear, if surprising, explanations for why this is the case; challenging the accepted history of jeans and showing why the reasons cannot be commercial. While discussing the consequences of denim at the global level, the book consists of some exemplary studies by anthropologists of what blue jeans mean in a variety of local situations. These range from the discussion of hip-hop jeans in Germany, denim and sex in Milan through to the connection between denim and recycling in the US. But through all these intensively researched ethnographies of local denim we build our understanding of the most curious of all features of blue jeans - the rise of global denim.
T1  - Global denim /
DA  - c2010.
CY  - Oxford ;
CY  - New York :
AU  - Miller, Daniel.
AU  - Woodward, Sophie.
CN  - GT2085
CN  - GT2085
PB  - Berg,
PP  - Oxford ;
PP  - New York :
PY  - c2010.
ID  - 343315
KW  - Jeans (Clothing)
KW  - Denim
KW  - Culture and globalization.
SN  - 9781847886316 (pbk.)
SN  - 1847886310 (pbk.)
SN  - 9781847886323
SN  - 1847886329
TI  - Global denim /
ER  -