What women want : the global market turns female friendly / Paco Underhill.
Underhill, Paco.
2010
HQ1421 .U53 2010 (Mapit)
Available at General Collection

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Title What women want : the global market turns female friendly / Paco Underhill.
Author Underhill, Paco.
Edition 1st Simon & Schuster hardcover ed.
ISBN 9781416569954
1416569952
Imprint New York : Simon & Schuster, 2010.
Language English
Description 214 p. ; 25 cm.
Call Number HQ1421 .U53 2010
Dewey Decimal Classification 658.8/343082
Summary The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.
Bibliography, etc. Note Includes bibliographical references and index.
Linked Resources Contributor biographical information
Publisher description
Record Appears in On-Campus Resources > Books
All Resources
Introduction
Housequake
Don't phunk with my hearth
Let us spray
Nice work if you can get it
We can work it out
To love, honor, and maintain
Should I stay or should I go?
The female, unplugged
Women and sin
The empress's new clothes
C'mon a my mall
Higher ground
Drugstores
See me, touch me, feel me, heal me
Almost cut my hair
Off the wall.

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