@article{343527,
      author = {Underhill, Paco.},
      url = {http://library.usi.edu/record/343527},
      title = {What women want : the global market turns female friendly  /},
      publisher = {Simon & Schuster,},
      abstract = {The author of Why We Buy reports on the growing importance  of women in everybody's marketplace--what makes a package,  product, space, or service "female friendly." He offers a  tour of the world's marketplace--with shrewd observations  and practical applications to help everybody adapt to the  new realities. Underhill examines how a woman's role as  homemaker has evolved into homeowner; how the home gym and  home office are linked to the women's health movement and  home-based businesses; why the refrigerator has trumped the  stove as the crucial appliance; why some malls are  succeeding while others fail. "The point is," writes  Underhill, "while men were busy doing other things, women  were becoming a major social, cultural, and economic  force." And, as he warns, no business can afford to ignore  their power and presence--From publisher description.},
      recid = {343527},
      pages = {214 p. ;},
      address = {New York :},
      year = {2010},
}