TY - BOOK AB - The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description. AU - Underhill, Paco. CN - HQ1421 CN - HQ1421 CY - New York : DA - 2010. ET - 1st Simon & Schuster hardcover ed. ID - 343527 KW - Women KW - Women KW - Women KW - Social influence. LK - http://www.loc.gov/catdir/enhancements/fy1010/2010020462-b.html LK - http://www.loc.gov/catdir/enhancements/fy1010/2010020462-d.html N2 - The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description. PB - Simon & Schuster, PP - New York : PY - 2010. SN - 9781416569954 SN - 1416569952 T1 - What women want :the global market turns female friendly / TI - What women want :the global market turns female friendly / UR - http://www.loc.gov/catdir/enhancements/fy1010/2010020462-b.html UR - http://www.loc.gov/catdir/enhancements/fy1010/2010020462-d.html ER -