TY  - BOOK
N2  - The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.
AB  - The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.
T1  - What women want :the global market turns female friendly /
DA  - 2010.
CY  - New York :
AU  - Underhill, Paco.
ET  - 1st Simon & Schuster hardcover ed.
CN  - HQ1421
CN  - HQ1421
PB  - Simon & Schuster,
PP  - New York :
PY  - 2010.
ID  - 343527
KW  - Women
KW  - Women
KW  - Women
KW  - Social influence.
SN  - 9781416569954
SN  - 1416569952
TI  - What women want :the global market turns female friendly /
LK  - http://www.loc.gov/catdir/enhancements/fy1010/2010020462-b.html
LK  - http://www.loc.gov/catdir/enhancements/fy1010/2010020462-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1010/2010020462-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1010/2010020462-d.html
ER  -