000343527 000__ 02533cam\a2200361\a\4500 000343527 001__ 343527 000343527 005__ 20210513124246.0 000343527 008__ 100524s2010\\\\nyu\\\\\\b\\\\001\0\eng\\ 000343527 010__ $$a 2010020462 000343527 019__ $$a500816822 000343527 020__ $$a9781416569954 000343527 020__ $$a1416569952 000343527 035__ $$a(OCoLC)ocn464593153 000343527 035__ $$a343527 000343527 040__ $$aDLC$$cDLC$$dBTCTA$$dYDXCP$$dGK5$$dC#P$$dBWX$$dVP@$$dBUR$$dLML$$dLMR 000343527 043__ $$an-us--- 000343527 049__ $$aISEA 000343527 05000 $$aHQ1421$$b.U53 2010 000343527 08200 $$a658.8/343082$$222 000343527 1001_ $$aUnderhill, Paco. 000343527 24510 $$aWhat women want :$$bthe global market turns female friendly /$$cPaco Underhill. 000343527 250__ $$a1st Simon & Schuster hardcover ed. 000343527 260__ $$aNew York :$$bSimon & Schuster,$$c2010. 000343527 300__ $$a214 p. ;$$c25 cm. 000343527 504__ $$aIncludes bibliographical references and index. 000343527 5050_ $$aIntroduction -- Housequake -- Don't phunk with my hearth -- Let us spray -- Nice work if you can get it -- We can work it out -- To love, honor, and maintain -- Should I stay or should I go? -- The female, unplugged -- Women and sin -- The empress's new clothes -- C'mon a my mall -- Higher ground -- Drugstores -- See me, touch me, feel me, heal me -- Almost cut my hair -- Off the wall. 000343527 520__ $$aThe author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description. 000343527 650_0 $$aWomen$$zUnited States$$xAttitudes. 000343527 650_0 $$aWomen$$zUnited States$$xSocial conditions$$y21st century. 000343527 650_0 $$aWomen$$zUnited States$$xEconomic conditions$$y21st century. 000343527 650_0 $$aSocial influence. 000343527 85200 $$bgen$$hHQ1421$$i.U53$$i2010 000343527 85642 $$3Contributor biographical information$$uhttp://www.loc.gov/catdir/enhancements/fy1010/2010020462-b.html 000343527 85642 $$3Publisher description$$uhttp://www.loc.gov/catdir/enhancements/fy1010/2010020462-d.html 000343527 909CO $$ooai:library.usi.edu:343527$$pGLOBAL_SET 000343527 980__ $$aBIB 000343527 980__ $$aBOOK