@article{343773,
      author = {Raghavarao, Damaraju. and Wiley, James B. and Chitturi,  Pallavi.},
      url = {http://library.usi.edu/record/343773},
      title = {Choice-based conjoint analysis: models and designs /},
      publisher = {CRC Press,},
      recid = {343773},
      pages = {xi, 180 p. :},
      address = {Boca Raton, Fla. :},
      year = {2011},
}