TY - GEN T1 - Choice-based conjoint analysis:models and designs / DA - c2011. CY - Boca Raton, Fla. : AU - Raghavarao, Damaraju. AU - Wiley, James B. AU - Chitturi, Pallavi. CN - HF5415.2 PB - CRC Press, PP - Boca Raton, Fla. : PY - c2011. ID - 343773 KW - Conjoint analysis (Marketing) KW - Consumers' preferences. SN - 9781420099973 (electronic bk.) TI - Choice-based conjoint analysis:models and designs / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=566060 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=566060 ER -