@article{343784,
      author = {Greene, Jay},
      url = {http://library.usi.edu/record/343784},
      title = {Design is how it works : how the smartest companies turn  products into icons /},
      publisher = {Portfolio,},
      recid = {343784},
      pages = {231 p. :},
      address = {New York :},
      year = {2010},
}