TY - BOOK T1 - Design is how it works :how the smartest companies turn products into icons / DA - 2010. CY - New York : AU - Greene, Jay CN - TS171 CN - TS171 PB - Portfolio, PP - New York : PY - 2010. ID - 343784 KW - Industrial design KW - New products KW - Industrial design coordination. KW - Branding (Marketing) SN - 9781591843221 SN - 1591843227 TI - Design is how it works :how the smartest companies turn products into icons / ER -