@article{343795,
      author = {Rose, Frank,},
      url = {http://library.usi.edu/record/343795},
      title = {The art of immersion : how the digital generation is  remaking Hollywood, Madison Avenue, and the way we tell  stories /},
      publisher = {W.W. Norton & Co.,},
      abstract = {Wired contributing editor Frank Rose introduces readers to  the people who are reshaping media for a two-way  world--people like Will Wright (The Sims), James Cameron  (Avatar), Damon Lindelof (Lost), and dozens of others whose  ideas are changing how we play, how we chill, and even how  we think.},
      recid = {343795},
      pages = {354 p. ;},
      address = {New York :},
      year = {2011},
}