TY - BOOK N2 - Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. AB - Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think. T1 - The art of immersion :how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / DA - c2011. CY - New York : AU - Rose, Frank, CN - HD9696.8.A2 CN - HD9696.8.A2 PB - W.W. Norton & Co., PP - New York : PY - c2011. ID - 343795 KW - Internet entertainment industry KW - Internet entertainment KW - Internet marketing KW - Entertainment computing KW - Internet SN - 9780393076011 SN - 0393076016 TI - The art of immersion :how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / ER -