@article{344346,
      author = {Lee, Jason W.},
      url = {http://library.usi.edu/record/344346},
      title = {Branded : branding in sport business /},
      publisher = {Carolina Academic Press,},
      recid = {344346},
      pages = {xi, 341 p., [16] p. of plates :},
      address = {Durham, N.C. :},
      year = {2010},
}