TY  - BOOK
N2  - "Branded: Branding in Sport Business examines significant brands associated with sport. The brands profiled in this work identify successful practices (and sometimes failures) that have been utilized by sport business to cultivate brand equity. The concept of branding is important and has generated great interest in academic and professional circles. Brands range from a collection of images that represent products to a variety of symbols associated with products, and their producers and consumers build associations with and affinities to these brands. By accumulating all of the information connected to the companies, people, places, goods, and services of the brands, this work will provide points for discussion and further examination of some of the most, and least, successful brands."--BOOK JACKET.
AB  - "Branded: Branding in Sport Business examines significant brands associated with sport. The brands profiled in this work identify successful practices (and sometimes failures) that have been utilized by sport business to cultivate brand equity. The concept of branding is important and has generated great interest in academic and professional circles. Brands range from a collection of images that represent products to a variety of symbols associated with products, and their producers and consumers build associations with and affinities to these brands. By accumulating all of the information connected to the companies, people, places, goods, and services of the brands, this work will provide points for discussion and further examination of some of the most, and least, successful brands."--BOOK JACKET.
T1  - Branded :branding in sport business /
DA  - c2010.
CY  - Durham, N.C. :
AU  - Lee, Jason W.
CN  - GV716
CN  - GV716
PB  - Carolina Academic Press,
PP  - Durham, N.C. :
PY  - c2010.
ID  - 344346
KW  - Sports
KW  - Sports
KW  - Branding (Marketing)
KW  - Advertising
SN  - 9781594605062 (pbk. : alk. paper)
SN  - 1594605068 (pbk. : alk. paper)
TI  - Branded :branding in sport business /
ER  -