000344346 000__ 04906cam\a2200325\a\4500
000344346 001__ 344346
000344346 005__ 20210513124359.0
000344346 008__ 090929s2010\\\\ncuabf\\\b\\\\000\0\eng\\
000344346 010__ $$a  2009040507
000344346 019__ $$a462897167
000344346 020__ $$a9781594605062 (pbk. : alk. paper)
000344346 020__ $$a1594605068 (pbk. : alk. paper)
000344346 035__ $$a(OCoLC)ocn452292978
000344346 035__ $$a344346
000344346 040__ $$aDLC$$cDLC$$dC#P$$dYDXCP$$dBWX$$dCDX$$dBTCTA$$dMOF$$dUWO$$dMNY
000344346 043__ $$an-us---
000344346 049__ $$aISEA
000344346 05000 $$aGV716$$b.B75 2010
000344346 08200 $$a796.0068/8$$222
000344346 24500 $$aBranded :$$bbranding in sport business /$$cedited by Jason W. Lee.
000344346 260__ $$aDurham, N.C. :$$bCarolina Academic Press,$$cc2010.
000344346 300__ $$axi, 341 p., [16] p. of plates :$$bcol. ill., col. map ;$$c23 cm.
000344346 504__ $$aIncludes bibliographical references.
000344346 5050_ $$a1. Introduction to branding / Kimberly S. Miloch -- Part I. Apparel and equipment -- 2. Akadema: innovation on the diamond / Jason W. Lee -- 3. Heelys: these shoes are on a roll / Jason W. Lee -- 4. Life is good: it's all about living the good life / Jason W. Lee -- 5. Mossy Oak: it's not a passion, it's an obsession / Eric Forsyth -- 6. Roots: branding to the world, one beret at a time / Patrick Kraft -- 7. Under Armour: protect this brand! / Patrick Kraft, Jason W. Lee, Fritz G. Polite -- Part II. Sports properties, leagues, and events -- 8. The Harlem Globetrotters: a truly global brand / Steven N. Waller, Fritz G. Polite -- 9. Montgomery Biscuits: rising to the top of minor league brands / Jason W. Lee -- 10. The National Hot Rod Association: a brand on the fast track to success / Andrea N. Eagleman -- 11. Professional Bowlers Association: revamped and ready to go / Dan Drane -- 12. The rebranding of a franchise: the Tampa Bay Buccaneers / Fritz G. Polite, Steven N. Waller -- 13. World Baseball Classic: Major League Baseball attempts to build its brand internationally / Mark S. Nagel, Matthew T. Brown -- Part III. Primarily non-sport entities that use sport to enhance brands -- 14. FedEx: access to the world / Kimberly S. Miloch -- 15. Home Depot: it's time to... / Kimberly S. Miloch -- 16. Coca-Cola: demand the genuine / Kimberly S. Miloch -- 17. McDonald's: I'm lovin' it / Kimberly S. Miloch -- 18. Mountain Dew: taking soft drinks to the extreme / Jason W. Lee -- 19. Red Bull New York: to build or not to build off of the parent company's image? / Greg Letter, Brian Rothschild -- Part IV. Media, memorabilia, people, and places -- 20. Madden NFL: bringing the league to the consumer / Galen Clavio -- 21. Nintendo Wii: revolutionizing the video game industry / Galen Clavio -- 22. Mitchell & Ness: the evolution of the premier retro sports apparel provider / Coyte G. Cooper -- 23. Steiner Sports: the best in authentic memorabilia / Raymond G. Schneider -- 24. Topps: from penny gum to priceless trading cards / Raymond G. Schneider -- 25. David Beckham: soccer's global brand / John Vincent, John S. Hill, Jason W. Lee -- 26. Deion Sanders: the evolution of "Prime Time" / Mark S. Nagel, Richard M. Southall -- 27. Maria Sharapova: the WTA's "it girl" / John Vincent, John S. Hill -- 28. Tiger Woods: the first billion-dollar athlete / Pamela C. Laucella -- 29. Bass Pro Shops: the great outdoors... pass it on / Jason W. Lee, Eric Forsyth, Emily Bruce -- 30. The skinny on Curves for Women / Jennifer J. Kane -- Part V. Controversies and failure -- 31. Down, but not out: World Wrestling Entertainment's dance with death / Jason W. Lee, Matthew J. Bernthal -- 32. Grappling with questions: marketing the WWE brand to youth / Matthew J. Bernthal, Jason W. Lee -- 33. USSTC and smokeless tobacco sponsorship in sport: a good idea or just blowing smoke? / Jason W. Lee -- 34. The WUSA: why did women's professional soccer fail in the United States? / Richard M. Southall, Mark S. Nagel.
000344346 5201_ $$a"Branded: Branding in Sport Business examines significant brands associated with sport. The brands profiled in this work identify successful practices (and sometimes failures) that have been utilized by sport business to cultivate brand equity. The concept of branding is important and has generated great interest in academic and professional circles. Brands range from a collection of images that represent products to a variety of symbols associated with products, and their producers and consumers build associations with and affinities to these brands. By accumulating all of the information connected to the companies, people, places, goods, and services of the brands, this work will provide points for discussion and further examination of some of the most, and least, successful brands."--BOOK JACKET.
000344346 650_0 $$aSports$$zUnited States$$xMarketing.
000344346 650_0 $$aSports$$xEconomic aspects$$zUnited States.
000344346 650_0 $$aBranding (Marketing)$$zUnited States.
000344346 650_0 $$aAdvertising$$xSocial aspects$$zUnited States.
000344346 7001_ $$aLee, Jason W.
000344346 85200 $$bgen$$hGV716$$i.B75$$i2010
000344346 909CO $$ooai:library.usi.edu:344346$$pGLOBAL_SET
000344346 980__ $$aBIB
000344346 980__ $$aBOOK