Building brand authenticity: [electronic resource] :: 7 habits of iconic brands /: Michael Beverland.

Name: Building brand authenticity [electronic resource] : 7 habits of iconic brands / Michael Beverland.
ISBN: 9780230250802

Building brand authenticity [electronic resource] : 7 habits of iconic brands / Michael Beverland.

Beverland, Michael.

2009

HF5415.1255 .B45 2009eb

Formats

Linked Resource

Title

Building brand authenticity [electronic resource] : 7 habits of iconic brands / Michael Beverland.

Author

ISBN

9780230250802 (electronic book)
9780230580312

Published

New York : Palgrave Macmillan, 2009.

Language

English

Description

1 online resource (xiv, 219 pages)

Call Number

HF5415.1255 .B45 2009eb

Note

Description based on print version record.

Bibliography, etc. Note

Includes bibliographical references and index.

Access Note

Access limited to authorized users.

Available in Other Form

Linked Resources

Record Appears in