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Copycats : how smart companies use imitation to gain a strategic edge / Oded Shenkar.

Shenkar, Oded.
2010
HD41 .S54125 2010 (Mapit)
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Title
Copycats : how smart companies use imitation to gain a strategic edge / Oded Shenkar.
Author
Shenkar, Oded.
ISBN
9781422126738 (alk. paper)
1422126730 (alk. paper)
Published
Boston, Mass. : Harvard Business Press, [2010]
Copyright
©2010
Language
English
Description
241 pages ; 22 cm
Call Number
HD41 .S54125 2010
Dewey Decimal Classification
658.4/063
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
On-Campus Resources > Books
All Resources
Fat copycats
The science and art of imitation
The age of imitation
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Imitation capabilities and processes
Imitation strategies
The imovation challenge.

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