Copycats : how smart companies use imitation to gain a strategic edge / Oded Shenkar.
2010
HD41 .S54125 2010 (Mapit)
Available at General Collection
Items
Details
Title
Copycats : how smart companies use imitation to gain a strategic edge / Oded Shenkar.
Author
Shenkar, Oded.
ISBN
9781422126738 (alk. paper)
1422126730 (alk. paper)
1422126730 (alk. paper)
Publication Details
Boston, Mass. : Harvard Business Press, c2010.
Language
English
Description
241 p. ; 22 cm.
Call Number
HD41 .S54125 2010
Dewey Decimal Classification
658.4/063
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
On-Campus Resources > Books
All Resources
All Resources
Table of Contents
Fat copycats
The science and art of imitation
The age of imitation
The imitators
Imitation capabilities and processes
Imitation strategies
The imovation challenge.
The science and art of imitation
The age of imitation
The imitators
Imitation capabilities and processes
Imitation strategies
The imovation challenge.