@article{345633,
      recid = {345633},
      author = {MacIntosh, Julie.},
      title = {Dethroning the king the hostile takeover of  Anheuser-Busch, an American icon / [electronic resource] :},
      publisher = {Wiley,},
      address = {Hoboken, N.J. :},
      pages = {1 online resource (xix, 380 p., [8] p. of plates) :},
      year = {2011},
      abstract = {"The takeover of one of the most well-known and beloved  American brands, second only to Disney in popularity, by a  Belgian company actually controlled by Brazilians is a  fascinating drama that went largely unreported in 2008,  coming as it did in the midst of a economic crisis of  unimaginable proportions. When the dust settles, there will  be questions, if not curiosity in how it was pulled off and  how Americans let one of their most treasured brands be  captured by foreigners. An American family dynasty will  surely take the blame for their poor management, familial  infighting, and just plain bizarre behavior. Once lauded by  the beer industry (from factory workers to distributors)  and virtually the entire state of Missouri, the Busch  family name is now mud, Augie III despised and Augie IV a  laughingstock. From the very local heart of the heartland  to the European continent to Brazil, the story of the  takeover of Anheuser-Busch by InBev, a Belgian company  actually controlled by Brazilians, is fascinating,  wide-reaching, and profound. It presaged America's  dwindling political and financial dominance, coming just  before the economic crisis of 2008 exploded, taking down  great U.S. financial institutions and virtually the entire  U.S. auto industry. Few even noticed that Bud, the king of  beers (and Rolling Rock and Michelob, and so on) had been  captured in the midst of such carnage. Julie MacIntosh, the  leading reporter worldwide covering the story, toiled away  breaking news and breaking down sources. Much of her  reporting for the FT ended up being cut to give space to  the economic crisis, at the time a far larger story. Now  that things are starting to return to normal, questions are  being asked but the news cycle has moved on. Now is the  perfect time for a book that uncovers the story behind the  takeover to show exactly how InBev pulled it off and the  missteps the Busch family and AB board made. Sure to be a  great narrative of a classic dynasty taken down, this book  will also become required reading in business courses  worldwide. As business has become all about brands, then  getting the right brands is the new game of business.  Dethroning the King is a corporate caper and a classic case  study in how to get the brand."--},
      url = {http://library.usi.edu/record/345633},
}