000346264 000__ 01922cam\a2200361Ia\4500 000346264 001__ 346264 000346264 005__ 20210513124734.0 000346264 006__ m\\\\\\\\d\\\\\\\\ 000346264 007__ cr\cnu---unuuu 000346264 008__ 090902s2008\\\\ilua\\\\o\\\\\001\0\eng\d 000346264 020__ $$a9781441619051 (electronic bk.) 000346264 020__ $$a1441619054 (electronic bk.) 000346264 035__ $$a(OCoLC)ocn435526861 000346264 035__ $$a346264 000346264 040__ $$aN$T$$beng$$cN$T$$dYDXCP$$dOCLCQ 000346264 049__ $$aISEA 000346264 050_4 $$aZ716.3$$b.D68 2008eb 000346264 08204 $$a659.1902$$222 000346264 1001_ $$aDoucett, Elisabeth. 000346264 24510 $$aCreating your library brand$$h[electronic resource] :$$bcommunicating your relevance and value to your patrons /$$cElisabeth Doucett. 000346264 260__ $$aChicago :$$bAmerican Library Association,$$c2008. 000346264 300__ $$a1 online resource (xiii, 124 p.) :$$bill. 000346264 500__ $$aIncludes index. 000346264 5050_ $$aDefining marketing and branding -- Why brand? -- Who should be involved in the branding process? -- The ideal brand -- Where to start : the brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions. 000346264 506__ $$aAccess limited to authorized users. 000346264 588__ $$aDescription based on print version record. 000346264 650_0 $$aLibraries$$xMarketing. 000346264 650_0 $$aBranding (Marketing) 000346264 655_0 $$aElectronic books. 000346264 77608 $$iPrint version:$$aDoucett, Elisabeth.$$tCreating your library brand.$$dChicago : American Library Association, 2008$$z9780838909621$$z0838909620$$w(DLC) 2008000983$$w(OCoLC)190860097 000346264 85280 $$bebk$$hEBSCOhost 000346264 8520_ $$bacq 000346264 85640 $$3EBSCOhost$$uhttps://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=267765$$zOnline Access 000346264 909CO $$ooai:library.usi.edu:346264$$pGLOBAL_SET 000346264 980__ $$aEBOOK 000346264 980__ $$aBIB 000346264 982__ $$aEbook 000346264 983__ $$aOnline