Money games : profiting from the convergence of sports and entertainment / David M. Carter.
2011
GV716 .C363 2011 (Mapit)
Available at General Collection
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Details
Title
Money games : profiting from the convergence of sports and entertainment / David M. Carter.
Author
Carter, David M., 1964-
ISBN
9780804759557 (alk. paper)
0804759553 (alk. paper)
0804759553 (alk. paper)
Publication Details
Stanford, Calif. : Stanford Business Books, c2011.
Language
English
Description
xi, 290 p. ; 24 cm.
Call Number
GV716 .C363 2011
Dewey Decimal Classification
306.4/83
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
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Table of Contents
Television content
Video gaming
Athlete branding
The Internet
Mobile technology
Gambling
Sports-anchored development
Venue technology
Corporate marketing.
Video gaming
Athlete branding
The Internet
Mobile technology
Gambling
Sports-anchored development
Venue technology
Corporate marketing.