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Table of Contents
1 Recognizing and Protecting Your Company's Intellectual Property 1
2 Trademark Basics 15
3 Trademark Selection and Searching 25
4 The Trademark Application Process 33
5 Maintaining, Monitoring, and Transferring Your Trademark 55
6 Trademark Infringement, Cancellations, and Dilution 67
7 Trademarks and the Internet 77
8 Copyright Basics 85
9 The Rights of Copyright Owners 95
10 The Copyright Application Process: Ownership, Registration, Notices, Duration, and Transfers 105
11 Copyright Infringement 123
12 Emerging Copyright Trends: Software Usage and Internet Policies 133
13 Patent Basics 153
14 Patent Searching, Patent Applications, Duration, and Transfers 161
15 Patent Infringement 179
16 Emerging Patent Trends 187
17 Trade Secret Basics 193
18 Unfair Competition 211
19 Owning the Work Product of Your Employees and Independent Contractors 217
20 Internal Processes for Greater Protection: Audits and Infringement Policies 233.
2 Trademark Basics 15
3 Trademark Selection and Searching 25
4 The Trademark Application Process 33
5 Maintaining, Monitoring, and Transferring Your Trademark 55
6 Trademark Infringement, Cancellations, and Dilution 67
7 Trademarks and the Internet 77
8 Copyright Basics 85
9 The Rights of Copyright Owners 95
10 The Copyright Application Process: Ownership, Registration, Notices, Duration, and Transfers 105
11 Copyright Infringement 123
12 Emerging Copyright Trends: Software Usage and Internet Policies 133
13 Patent Basics 153
14 Patent Searching, Patent Applications, Duration, and Transfers 161
15 Patent Infringement 179
16 Emerging Patent Trends 187
17 Trade Secret Basics 193
18 Unfair Competition 211
19 Owning the Work Product of Your Employees and Independent Contractors 217
20 Internal Processes for Greater Protection: Audits and Infringement Policies 233.