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000346926 010__ $$z  2010926489
000346926 020__ $$a9783642042140 (electronic bk.)
000346926 020__ $$z9783642042133 (alk. paper)
000346926 035__ $$a(OCoLC)ocn662452519
000346926 035__ $$a(CaPaEBR)ebr10391840
000346926 035__ $$a346926
000346926 040__ $$aCaPaEBR$$cCaPaEBR
000346926 05014 $$aHD69.B7$$bK68 2010eb
000346926 1001_ $$aKotler, Philip.
000346926 24510 $$aIngredient branding$$h[electronic resource] :$$bmaking the invisible visible /$$cPhilip Kotler, Waldemar Pfoertsch.
000346926 260__ $$aNew York :$$bSpringer,$$c2010.
000346926 300__ $$a1 online resource (xx, 393 p.) :$$bill.
000346926 500__ $$aDescription based on print version record.
000346926 504__ $$aIncludes bibliographical references (p. [345]-354) and indexes.
000346926 5050_ $$aBranding ingredients. What is ingredient branding? ; A new brand strategy? ; What can you expect from this book? -- Basics of ingredient branding. Theoretical basis for ingredient branding ; Principles of inbranding ; Requirements for inbranding ; Benefits and risks -- Intel inside - the ingredient branding success story -- Implementation of inbranding within a company. Significance of the brand concept ; Brand conception with ingredient branding ; Strategy options ; Communication policy -- Success stories of ingredient branding. Automotive components ; Branding of fibers in the textile industry ; Glass as an essential component ; Food industry example -- Detailed examples of successful ingredient brands. Teflon: basics of ingredient branding ; Dolby: leading an industry with innovation ; Tetra Pak: a machine builder becomes a household name ; Bitrex: implementing the network approach ; Shimano: implicit ingredient branding -- Makrolon: the high-tech material ; DLP: pampering the customer ; Schott Ceran: differentiating with success ; Microban: convincing and measuring -- Managing ingredient brands and measuring the performance of inbrands. Managing branding ingredients ; Principles of brand evaluation -- Perspectives of successful inbranding.
000346926 506__ $$aAccess limited to authorized users.
000346926 650_0 $$aBranding (Marketing)
000346926 650_0 $$aBrand name products.
000346926 650_0 $$aMarketing.
000346926 655_0 $$aElectronic books.
000346926 7001_ $$aPfoertsch, Waldemar.
000346926 77608 $$iPrint version:$$aKotler, Philip.$$tIngredient branding.$$dNew York : Springer, 2010$$z9783642042133$$w(DLC)9783642042133$$w(OCoLC)645694376
000346926 8520_ $$bacq
000346926 85280 $$bebk$$hProquest Ebook Central
000346926 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=993429$$zOnline Access
000346926 909CO $$ooai:library.usi.edu:346926$$pGLOBAL_SET
000346926 980__ $$aEBOOK
000346926 980__ $$aBIB
000346926 982__ $$aEbook
000346926 983__ $$aOnline