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Table of Contents
Pt. 1: Context. Enough is enough ; All-consuming ; From Generation Me to Generation We
Pt. 2: Groundswell. The rise of collaborative consumption ; Better than ownership ; What goes around comes around ; We are all in this together
Pt. 3: Implications. Collaborative design ; Community is the brand ; The evolution of collaborative consumption.
Pt. 2: Groundswell. The rise of collaborative consumption ; Better than ownership ; What goes around comes around ; We are all in this together
Pt. 3: Implications. Collaborative design ; Community is the brand ; The evolution of collaborative consumption.