Audience evolution : new technologies and the transformation of media audiences / Philip M. Napoli.
Napoli, Philip M.
2011
P96.A83 N35 2011 (Mapit)
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Title Audience evolution : new technologies and the transformation of media audiences / Philip M. Napoli.
Author Napoli, Philip M.
ISBN 9780231150347 (alk. paper)
0231150342 (alk. paper)
9780231150354 (pbk. : alk. paper)
0231150350 (pbk. : alk. paper)
Imprint New York : Columbia University Press, c2011.
Language English
Description xiii, 248 p. : ill. ; 24 cm.
Call Number P96.A83 N35 2011
Dewey Decimal Classification 302.23
Bibliography, etc. Note Includes bibliographical references and index.
Record Appears in On-Campus Resources > Books
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Introduction
Contextualizing audience evolution
The transformation of media consumption
The transformation of audience information systems
Contesting audiences
The implications of audience evolution.

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