Audience evolution : new technologies and the transformation of media audiences / Philip M. Napoli.
Napoli, Philip M.
2011
P96.A83 N35 2011 (Mapit)
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Title
Audience evolution : new technologies and the transformation of media audiences / Philip M. Napoli.
Author
Napoli, Philip M.
ISBN
9780231150347 (alk. paper)
0231150342 (alk. paper)
9780231150354 (pbk. : alk. paper)
0231150350 (pbk. : alk. paper)
Publication Details
New York : Columbia University Press, c2011.
Language
English
Description
xiii, 248 p. : ill. ; 24 cm.
Call Number
P96.A83 N35 2011
Dewey Decimal Classification
302.23
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
On-Campus Resources > Books
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Introduction
Contextualizing audience evolution
The transformation of media consumption
The transformation of audience information systems
Contesting audiences
The implications of audience evolution.

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