@article{348078,
      author = {Farrell, Greg.},
      url = {http://library.usi.edu/record/348078},
      title = {Crash of the titans : greed, hubris, the fall of Merrill  Lynch, and the near-collapse of Bank of America /},
      publisher = {Crown Business,},
      abstract = {Wall Street has always been an insular culture that most  people only vaguely understand. The exception was Merrill  Lynch, a firm that revolutionized the stock market by  bringing Wall Street to Main Street. Merrill Lynch was not  only "bullish on America," it was a big reason why so many  average Americans were able to grow wealthy in the stock  market. Merrill Lynch was an icon. Its sudden collapse and  sale to Bank of America was a shock. How and why did it  happen? And what does this story of greed, hubris, and  incompetence tell us about the culture of Wall Street that  continues to this day even though it came close to  destroying the American economy? This is a Shakespearean  saga of three flawed masters, E. Stanley O'Neal, John  Thain, and Bank of America CEO Ken Lewis, who made a $50  billion commitment over a September weekend to buy a  business he really didn't understand.--From publisher  description.},
      recid = {348078},
      pages = {471 p. ;},
      address = {New York :},
      year = {2010},
}