@article{34852,
      author = {Hovland, Carl Iver,},
      url = {http://library.usi.edu/record/34852},
      title = {Communication and persuasion; psychological studies of  opinion change,},
      publisher = {Yale University Press,},
      recid = {34852},
      pages = {xii, 315 p.},
      address = {New Haven,},
      year = {1953},
}