Journalist turned digital entrepreneur Larry Kramer shows how businesses can survive and thrive in the digital media revolution. Not so long ago, the routes connecting customers, companies, products, and services were predictable, reliable, and understood. Today, that landscape has been upended, and in its place a world has emerged where consumers, not producers and marketers, make the choices; where content, not distribution, is king; where curation becomes a primary currency of value; and where convergence continues to revolutionize every part of every business. Any business could fall to the same threats facing the newspaper business and the music industry--unless that business learns to navigate the four C's. Here, Kramer leads the reader through this new, evolving world where the challenges are daunting--but the opportunities are huge. Kramer's explanation of this new landscape is a revelation; his visionary advice is both crucial and urgent.--From publisher description.
