The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis.
2011
HF5415.12615 .D8 2011 (Mapit)
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Details
Title
The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis.
Author
ISBN
9780749461256
074946125X
9780749462987
0749462981
074946125X
9780749462987
0749462981
Published
London, UK ; Philadelphia, PA : Kogan Page, 2011.
Language
English
Description
xvii, 251 pages : illustrations ; 25 cm
Call Number
HF5415.12615 .D8 2011
Dewey Decimal Classification
658.8/342
Bibliography, etc. Note
Includes bibliographical references and index.
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