@article{348929,
      recid = {348929},
      author = {Bergh, Joeri van den, and Behrer, Mattias.},
      title = {How cool brands stay hot : branding to generation Y /},
      publisher = {Kogan Page,},
      address = {London ;},
      pages = {xvii, 249 p. :},
      year = {2011},
      abstract = {Generation Y (13-29 year olds) are the most marketing  savvy and advertising critical generation ever. Three times  the size of the previous Generation X, they have a much  bigger impact on society and business.},
      url = {http://library.usi.edu/record/348929},
}