TY  - BOOK
AB  - Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business.
AU  - Bergh, Joeri van den,
AU  - Behrer, Mattias.
CN  - HF5415.332.Y66
CN  - HF5415.332.Y66
CY  - London ;
CY  - Philadelphia :
DA  - 2011.
ID  - 348929
KW  - Young consumers.
KW  - Young adult consumers.
KW  - Generation Y.
KW  - Target marketing.
KW  - Product management.
KW  - Consumer behavior.
N2  - Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business.
PB  - Kogan Page,
PP  - London ;
PP  - Philadelphia :
PY  - 2011.
SN  - 9780749462505
SN  - 0749462507
SN  - 9780749462512
SN  - 0749462515
T1  - How cool brands stay hot :branding to generation Y /
TI  - How cool brands stay hot :branding to generation Y /
ER  -