The Coke machine : the dirty truth behind the world's favorite soft drink / Michael Blanding.
2010
HD9349.S634 C5333 2010 (Mapit)
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Details
Title
The Coke machine : the dirty truth behind the world's favorite soft drink / Michael Blanding.
Author
Blanding, Michael.
ISBN
9781583334065
1583334068
1583334068
Imprint
New York : Avery, c2010.
Language
English
Description
375 p. ; 24 cm.
Call Number
HD9349.S634 C5333 2010
Dewey Decimal Classification
338.7/66362
Summary
An exposé on the rise of Coca-Cola to become one of the world's most profitable and recognized brands shares unsettling reports on franchise deals in adversarial nations, the role of company products in obesity rates, and the environmental impact of its bottling practices.
Bibliography, etc. Note
Includes bibliographical references and index.
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Table of Contents
A brief history of Coke
Building the brand
Biggering and biggering
The battle for schools
The bottled water lie
"!Toma lo bueno!"
"Syrup in the veins"
The full force of the law
All the water in India
The case against "killer Coke."
Building the brand
Biggering and biggering
The battle for schools
The bottled water lie
"!Toma lo bueno!"
"Syrup in the veins"
The full force of the law
All the water in India
The case against "killer Coke."