000349078 000__ 02952cam\a2200313\a\4500 000349078 001__ 349078 000349078 005__ 20210513125340.0 000349078 008__ 110107s2011\\\\nyu\\\\\\\\\\\000\0\eng\\ 000349078 010__ $$a 2010054155 000349078 020__ $$a9780345517654 000349078 020__ $$a0345517652 000349078 035__ $$a(OCoLC)ocn646113511 000349078 035__ $$a349078 000349078 040__ $$aDLC$$cDLC$$dBTCTA$$dYDXCP$$dSINLB$$dTXA$$dISE 000349078 042__ $$apcc 000349078 043__ $$an-us-fl 000349078 049__ $$aISEA 000349078 05000 $$aGV880$$b.K48 2011 000349078 08200 $$a331.88/11796357$$222 000349078 1001_ $$aKeri, Jonah. 000349078 24514 $$aThe extra 2% :$$bhow Wall Street strategies took a major league baseball team from worst to first /$$cJonah Keri ; foreword by Mark Cuban. 000349078 2463_ $$aExtra two per cent 000349078 260__ $$aNew York :$$bESPN Books,$$cc2011. 000349078 300__ $$axi, 253 p. ;$$c25 cm. 000349078 520__ $$a"What happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happens--the culmination of one of the greatest turnarounds in baseball history. In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team's Cinderella journey from divisional doormat to World Series contender. When former Goldman Sachs partners Stuart Sternberg and Matthew Silverman assumed control of the Tampa Bay Devil Rays in 2005, it looked as if they were buying the baseball equivalent of a penny stock. But the incoming regime came armed with a master plan: to leverage their skill at trading, valuation, and management to build a model twenty-first-century franchise that could compete with their bigger, stronger, richer rivals--and prevail. Together with "boy genius" general manager Andrew Friedman, the new Rays owners jettisoned the old ways of doing things, substituting their own innovative ideas about employee development, marketing and public relations, and personnel management. They exorcized the "devil" from the team's nickname, developed metrics that let them take advantage of undervalued aspects of the game, like defense, and hired a forward-thinking field manager as dedicated to unconventional strategy as they were. By quantifying the game's intangibles--that extra 2% that separates a winning organization from a losing one--they were able to deliver to Tampa something that Billy Beane's "Moneyball" had never brought to Oakland: an American League pennant. A book about what happens when you apply your business skills to your life's passion, The Extra 2% is an informative and entertaining case study for any organization that wants to go from worst to first"--$$cProvided by publisher. 000349078 61020 $$aTampa Bay Rays (Baseball team)$$xHistory. 000349078 650_0 $$aBaseball$$xEconomic aspects. 000349078 650_0 $$aSports franchises$$xEconomic aspects$$zFlorida$$zTampa Bay. 000349078 85200 $$bgen$$hGV880$$i.K48$$i2011 000349078 85642 $$3Cover image$$u978-0-345-51765-4.jpg 000349078 909CO $$ooai:library.usi.edu:349078$$pGLOBAL_SET 000349078 980__ $$aBIB 000349078 980__ $$aBOOK