000349319 000__ 01882cam\a2200397Ia\4500 000349319 001__ 349319 000349319 005__ 20210513125436.0 000349319 006__ m\\\\\o\\d\\\\\\\\ 000349319 007__ cr\cn\nnnunnun 000349319 008__ 110322s2010\\\\cau\\\\\ob\\\\001\0\eng\d 000349319 010__ $$z 2009052548 000349319 020__ $$a9781582436609$$q(electronic book) 000349319 020__ $$z9781582435800 000349319 035__ $$a(OCoLC)ocn614443496 000349319 035__ $$a(CaPaEBR)ebr10377709 000349319 035__ $$a(MiAaPQ)EBC537967 000349319 035__ $$a349319 000349319 040__ $$aCaPaEBR$$cCaPaEBR 000349319 05014 $$aHF5823$$b.O68 2010eb 000349319 1001_ $$aO'Reilly, Terry. 000349319 24514 $$aThe age of persuasion$$h[electronic resource] :$$bhow marketing ate our culture /$$cby Terry O'Reilly & Mike Tennant. 000349319 260__ $$aBerkeley, Calif. :$$bCounterpoint,$$cc2010. 000349319 300__ $$a1 online resource (xxvii, 324 p.) 000349319 500__ $$aDescription based on print version record. 000349319 504__ $$aIncludes bibliographical references and index. 000349319 5050_ $$aClutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The youtube revolution -- Guerrillas in our midst -- the lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism. 000349319 506__ $$aAccess limited to authorized users. 000349319 650_0 $$aAdvertising$$xSocial aspects. 000349319 650_0 $$aMarketing$$xSocial aspects. 000349319 650_0 $$aMass media and culture. 000349319 650_0 $$aPersuasion (Psychology) 000349319 7001_ $$aTennant, Mike. 000349319 77608 $$iPrint version:$$aO'Reilly, Terry.$$tAge of persuasion.$$dBerkeley, Calif. : Counterpoint, c2010$$z9781582435800$$w(DLC) 2009052548$$w(OCoLC)436619974 000349319 8520_ $$bacq 000349319 85280 $$bebk$$hProQuest Ebook Central 000349319 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=537967$$zOnline Access 000349319 909CO $$ooai:library.usi.edu:349319$$pGLOBAL_SET 000349319 980__ $$aEBOOK 000349319 980__ $$aBIB 000349319 982__ $$aEbook 000349319 983__ $$aOnline