@article{350610,
      note = {Description based on print version record.},
      author = {Aaker, Jennifer Lynn. and Smith, Andy, and Adler, Carlye.},
      url = {http://library.usi.edu/record/350610},
      title = {The dragonfly effect quick, effective, and powerful ways  to use social media to drive social change / [electronic  resource] :},
      publisher = {Jossey-Bass,},
      recid = {350610},
      pages = {1 online resource (xxv, 211 p.) :},
      address = {San Francisco :},
      year = {2010},
}