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000350647 035__ $$a(OCoLC)ocn601100978
000350647 035__ $$a350647
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000350647 0411_ $$aeng$$hger
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000350647 049__ $$aISEA
000350647 050_4 $$aHF5823$$b.P73513 2010
000350647 08204 $$a658.1$$222
000350647 1001_ $$aPricken, Mario.
000350647 24010 $$aClou.$$lEnglish
000350647 24510 $$aCreative strategies :$$bidea management for marketing, advertising, media and design /$$cMario Pricken.
000350647 260__ $$aLondon ;$$aNew York :$$bThames & Hudson,$$c2010.
000350647 300__ $$a311 p. :$$bcol. ill. ;$$c27 cm.
000350647 504__ $$aIncludes bibliographical references and index.
000350647 5050_ $$aCreative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.
000350647 534__ $$pOriginally published in German:$$cMainz : Schmidt, 2009.$$nunder title:$$tClou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design.$$z9783874397889
000350647 650_0 $$aCreativity in advertising.
000350647 650_0 $$aAdvertising campaigns.
000350647 85200 $$bgen$$hHF5823$$i.P73513$$i2010
000350647 909CO $$ooai:library.usi.edu:350647$$pGLOBAL_SET
000350647 980__ $$aBIB
000350647 980__ $$aBOOK