The new rules of retail : competing in the world's toughest marketplace / Robin Lewis & Michael Dart.
2010
HF5429 .L4854 2010 (Mapit)
Available at General Collection
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Items
Details
Title
The new rules of retail : competing in the world's toughest marketplace / Robin Lewis & Michael Dart.
Author
Edition
First edition.
ISBN
9780230105720
0230105726
0230105726
Published
New York City : Palgrave Macmillan, 2010.
Language
English
Description
xviii, 236 pages : illustrations ; 25 cm
Call Number
HF5429 .L4854 2010
Dewey Decimal Classification
658.8/7
Summary
"Unprecedented consumer power, enabled by technology and globalization is driving a revolutionary transformation that will lead to the demise of retail as we know it. The authors provide a unique and essential view of the future of the industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain. Some of the authors' key insights and predictions include: * The collapse of the traditional retail/wholesale business model: The more enlightened retailers and wholesalers understand they must own and control the creation, distribution and presentation of their value, directly to the consumer. * Internet retailers such as Amazon, must ultimately open bricks and mortar stores: In an over-competed marketplace, preemptive distribution of value to precisely where and how the consumer wants it is vital, meaning that retailers and wholesalers must utilize all available distribution platforms, as well as create new distribution ideas. * Successful control of the total value chain is the key driver of economic success: Control does not necessarily mean ownership, as in complete vertical integration. Rather, it means that one must gain dominant control over all its functions as companies like Wal-Mart and Ralph Lauren, who don't own, but certainly control, their total value chains, demonstrate. * The imperative to control the value chain will favor those who own production: An increasing number of U.S. brands, wholesalers and retailers, will be acquired by Chinese manufacturers and other emerging countries who can produce consumer goods at a low cost. "--Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Linked Resources
Record Appears in
Table of Contents
Tsunami
The story
Defining the three waves of retailing
The new rules of retail
The masters.
The story
Defining the three waves of retailing
The new rules of retail
The masters.