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000350982 010__ $$z  2010050399
000350982 020__ $$a9781118063767 (electronic bk.)
000350982 020__ $$z9780470932360
000350982 020__ $$z9781118063774 (electronic bk.)
000350982 020__ $$z9781118063781 (electronic bk.)
000350982 020__ $$z9781118063767 (electronic bk.)
000350982 035__ $$a(OCoLC)ocn717316809
000350982 035__ $$a(CaPaEBR)ebr10460863
000350982 040__ $$aCaPaEBR$$cCaPaEBR
000350982 05014 $$aHF5415.2$$b.H7775 2011eb
000350982 08204 $$a658.8/302854678$$222
000350982 1001_ $$aHubbard, Douglas W.,$$d1962-
000350982 24510 $$aPulse$$h[electronic resource] :$$bthe new science of harnessing Internet buzz to track threats and opportunities /$$cDouglas W. Hubbard.
000350982 260__ $$aHoboken, N.J. :$$bWiley,$$c2011.
000350982 300__ $$a1 online resource (xiii, 191 p.) :$$bill., maps, plan.
000350982 500__ $$aIncludes index.
000350982 500__ $$aDescription based on print version record.
000350982 5050_ $$apt. 1. Introduction to the pulse : a new kind of instrument -- pt. 2. Sources of the pulse -- pt. 3. Effects of the pulse.
000350982 506__ $$aAccess limited to authorized users.
000350982 520__ $$a"This book will introduce how the Internet can be used to assess market trends and public opinion before the slower and far more expensive, traditional government reports and Gallup polls are published. It could be similar to having a real-time "Dow Jones" index for buzz about a company or confidence in the economy. The book will talk about how to take this raw data and validate it using some traditional methods without relying on them entirely in the future. It will discuss how this will eventually effect business and government in a much broader sense. For example, this tool allows for a new kind of real-time decision analysis that will greatly improve productivity. Pulse will describe how most major decisions are made on information that was actually available quite a long time prior to the beginning of the analysis of the decision, nevermind the decision itself. But real-time information about socio-economic trends and public opinion will allow for a kind of "programmed trading" for some decisions similar to how trading firms automate buying and selling. Specific examples include: Specific examples will incude: A Canadian epidemiologist tracked Google searches on the phrase "flu sympoms". He used this information to track flu outbreaks faster than the Canadian health authorizes could keep up. His success later inspired Google's "Flu Trends" tool. Researchers at HP labs showed how tracking Twitter comments about upcoming movies could reliably predict box office success better than any other method. It will show how the number of Google searches nationwide on the term "unemployment" (publically available through "Google trends") tracks very closely to Bearue of Labor Statistics (BLS) unemployment reports. The difference is that BLS releases its data monthly after samply 60,000 households while Google trends data is available weekly and for free. Research by Carnegie Mellon students show that tracking Twitter comments produces nearly the same results for consumer confidence and political polls as Gallup polls would produce - except that the results are real-time and free. I'll introduce the possibility that even tracking auctions on ebay, ranks of books on Amazon, or job-seeking websites may become the new way to track real time data about the economy and trends in public opnion. LA County detected (with 85% accuracy) collusive fraud rings in public assistance programs based onn analysis of links in social networks. "Semantic" analysis tools are even being developed to process thousands of blogs and Facebook comments that could be used to assess security threats like potential terrorism"--$$cProvided by publisher.
000350982 650_0 $$aMarketing research$$xComputer network resources.
000350982 650_0 $$aInternet research.
000350982 650_0 $$aBusiness forecasting.
000350982 655_0 $$aElectronic books.
000350982 77608 $$iPrint version:$$aHubbard, Douglas W., 1962-$$tPulse.$$dHoboken, N.J. : Wiley, 2011$$z9780470932360$$w(DLC) 2010050399$$w(OCoLC)676726351
000350982 8520_ $$bacq
000350982 85280 $$bebk$$hProquest Ebook Central
000350982 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=699490$$zOnline access
000350982 909CO $$ooai:library.usi.edu:350982$$pGLOBAL_SET
000350982 980__ $$aEBOOK
000350982 980__ $$aBIB
000350982 982__ $$aEbook
000350982 983__ $$aOnline