About face [electronic resource] : the secrets of emotionally effective advertising / Dan Hill.
2010
HF5822 .H515 2010eb
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Details
Title
About face [electronic resource] : the secrets of emotionally effective advertising / Dan Hill.
Author
Hill, Dan, 1959-
ISBN
9780749459239 (electronic book)
9780749457570
9780749457570
Publication Details
London ; Philadelphia : Kogan Page, 2010.
Language
English
Description
1 online resource (xii, 196 p.) : ill., maps.
Call Number
HF5822 .H515 2010eb
Dewey Decimal Classification
659.101/9
Note
Description based on print version record.
Bibliography, etc. Note
Includes bibliographical references (p. [175]-183) and index.
Access Note
Access limited to authorized users.
Available in Other Form
About face.
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Table of Contents
Get physical
Keep it simple
Keep it close to home
Focus on faces
Make it memorable
Relevancy drives connection
Always sell hope
Don't lead with price
Mirror the target market's values
Believability sticks.
Keep it simple
Keep it close to home
Focus on faces
Make it memorable
Relevancy drives connection
Always sell hope
Don't lead with price
Mirror the target market's values
Believability sticks.