TY - GEN N2 - Public opinion polling permeates today's politics, yet many seem suspicious of polls and skeptical in their prominence, fearing that overreliance on public opinion amounts to pandering or that pollsters can manipulate a feeble public. In this book Adam Simon argues that democracy requires that government listen to the public and that sample surveys are the finest democratic technology yet devised. He lays out the fundamentals of public opinion research and illustrates his discussion of the science of polling with recent political hot button issues as case studies. AB - Public opinion polling permeates today's politics, yet many seem suspicious of polls and skeptical in their prominence, fearing that overreliance on public opinion amounts to pandering or that pollsters can manipulate a feeble public. In this book Adam Simon argues that democracy requires that government listen to the public and that sample surveys are the finest democratic technology yet devised. He lays out the fundamentals of public opinion research and illustrates his discussion of the science of polling with recent political hot button issues as case studies. T1 - Mass informed consentevidence on upgrading democracy with polls and new media / DA - c2011. CY - Lanham, Md. : AU - Simon, Adam F., CN - ProQuest Ebook Central CN - HN90.P8 PB - Rowman & Littlefield, PP - Lanham, Md. : PY - c2011. ID - 351721 KW - Public opinion KW - Public opinion polls KW - Mass media and public opinion KW - Democracy SN - 9781442209343 TI - Mass informed consentevidence on upgrading democracy with polls and new media / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=654156 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=654156 ER -