@article{351952,
      recid = {351952},
      author = {Wiesen, S. Jonathan.},
      title = {Creating the Nazi marketplace commerce and consumption in  the Third Reich / [electronic resource] :},
      publisher = {Cambridge University Press,},
      address = {Cambridge ;},
      pages = {1 online resource (xiv, 277 p.):},
      year = {2011},
      note = {Description based on print version record.},
      abstract = {"When the Nazis came to power in 1933, they promised to  build a vibrant consumer society. But they faced a dilemma.  They recognized that consolidating support for the regime  required providing Germans with the products they desired.  At the same time, the Nazis worried about the degrading  cultural effects of mass consumption and its association  with "Jewish" interests. This book examines how both the  state and private companies sought to overcome this  predicament. Drawing on a wide range of sources -  advertisements, exhibition programs, films, consumer  research, and marketing publications - the book traces the  ways National Socialists attempted to create their own  distinctive world of buying and selling. At the same time,  it shows how corporate leaders and everyday Germans  navigated what S. Jonathan Wiesen calls "the Nazi  marketplace." A groundbreaking work that combines cultural,  intellectual, and business history, Creating the Nazi  Marketplace offers an innovative interpretation of commerce  and ideology in the Third Reich"--},
      url = {http://library.usi.edu/record/351952},
}