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Table of Contents
The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Second Edition; Contents; Acknowledgments; Introduction; Part I
Tactics; Part II
Tools; Part III
Strategy; The Five Steps to Social Media Success; Social Media Experts; The ROI of Social Media; Chapter Commandments; Readings and Resources; PART I: TACTICS; Chapter 1: What Is Social Media?; Ask Your Audience; So What Is It?; Why Social Media?; Word of Mouth at the Speed of Light; Other Customers; 15 Social Media Categories; Category Descriptions and Their Tools; Credits; Chapter 2: Say Hello to Social Networking
Tactics; Part II
Tools; Part III
Strategy; The Five Steps to Social Media Success; Social Media Experts; The ROI of Social Media; Chapter Commandments; Readings and Resources; PART I: TACTICS; Chapter 1: What Is Social Media?; Ask Your Audience; So What Is It?; Why Social Media?; Word of Mouth at the Speed of Light; Other Customers; 15 Social Media Categories; Category Descriptions and Their Tools; Credits; Chapter 2: Say Hello to Social Networking