The social media bible [electronic resource] : tactics, tools, and strategies for business success / Lon Safko.
Safko, Lon.
2010
HF5415.1265 .S24 2010eb
Available Online

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Title The social media bible [electronic resource] : tactics, tools, and strategies for business success / Lon Safko.
Author Safko, Lon.
Edition 2nd ed.
ISBN 9780470912683 (electronic bk.)
0470912685 (electronic bk.)
9780470623978
0470623977
Publication Details Hoboken, N.J. : Wiley, c2010.
Language English
Description 1 online resource (xix, 771 p.) : ill.
Call Number HF5415.1265 .S24 2010eb
Dewey Decimal Classification 006.7
Note Previous ed.: 2009.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Available in Other Form Social media bible.
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Record Appears in Online Resources > Ebooks
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The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Second Edition; Contents; Acknowledgments; Introduction; Part I
Tactics; Part II
Tools; Part III
Strategy; The Five Steps to Social Media Success; Social Media Experts; The ROI of Social Media; Chapter Commandments; Readings and Resources; PART I: TACTICS; Chapter 1: What Is Social Media?; Ask Your Audience; So What Is It?; Why Social Media?; Word of Mouth at the Speed of Light; Other Customers; 15 Social Media Categories; Category Descriptions and Their Tools; Credits; Chapter 2: Say Hello to Social Networking

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