Your Google game plan for success: increasing your web presence with Google AdWords, Analytics, and Website Optimizer / Joe Teixeira.
2010
HF5415.1265 .T45 2010
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Title
Your Google game plan for success: increasing your web presence with Google AdWords, Analytics, and Website Optimizer / Joe Teixeira.
Author
ISBN
9780470641644 (pbk : alk. paper)
9780470940211 (electronic bk.)
9780470940211 (electronic bk.)
Publication Details
Indianapolis, Ind. : Wiley, 2010.
Language
English
Description
xxii, 434 p. : ill., port.
Call Number
HF5415.1265 .T45 2010
Note
Includes index.
Access Note
Access limited to authorized users.
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Record Appears in
Table of Contents
pt. 1. Getting started
pt. 2. Google AdWords
pt. 3. Google Analytics
pt. 4. Google Website Optimizer
pt. 5. Executing your game plan
pt. 6. Wrapping it up.
pt. 2. Google AdWords
pt. 3. Google Analytics
pt. 4. Google Website Optimizer
pt. 5. Executing your game plan
pt. 6. Wrapping it up.